How Gruve Used AI-Powered MSA Reconciliation in Salesforce to Accelerate Sales Cycles

At Gruve, we’re always looking for ways to improve operational efficiency—not just for our clients, but for ourselves. As a Salesforce services firm, we understand the challenges that sales teams face when trying to close deals, especially when legal approvals become a bottleneck.  

To solve this issue, we implemented Trusli for Salesforce, an AI contract review and MSA reconciliation app. This free solution from Gruve has helped our team close deals faster, reduce legal review times, and improve overall efficiency.

‍

The Problem: Legal Bottlenecks and Delayed Deal Closures

Before implementing this solution, our sales and legal teams faced several challenges:

• Contract Redlining Delays: Sales reps frequently faced delays while waiting for legal teams to reconcile redlines, resulting in last-minute deal closures and missed revenue targets.

• Overwhelmed Legal Teams: The legal department struggled with multiple contract reviews, creating a backlog that slowed down deal cycles.

• Manual Reconciliation: Account Executives (AEs) spent too much time manually comparing redlines from internal and prospect legal teams instead of focusing on selling.

• Compliance Gaps: Without an AI contract review process, there was a risk of missing key clauses resulting in non-standard agreements.

These challenges became especially painful at the end of the quarter when every deal counts.

The Solution: AI-Powered Contract Reconciliation

To streamline this process, we implemented an AI-powered MSA reconciliation solution developed by Gruve and available as a managed package on the Salesforce AppExchange. This free tool has transformed the way our sales and legal teams collaborate by offering:

• Automated AI-Powered Contract Review: AI automatically reconciles redlines, identifying key deviations from standard terms and providing recommendations.

• Salesforce Integration: AEs can approve, escalate, or modify redlines directly within Salesforce—no need to wait for legal.

• Seamless E-Signature Execution: The solution integrates with e-signature tools, allowing contracts to be finalized in real time.

• AI-Driven Risk Flagging: Ensures compliance and minimizes risk exposure by highlighting high-risk clauses automatically.

Simply add the Trusli Legal Review Lightning component to the Contract page and select a document to review. The reconciled version is attached straight back to the contract.

The Impact: Faster Deals, Happier Teams

Since implementing this solution internally, we’ve seen incredible results:

• 20% Reduction in Deal Cycle Times – AEs can now close deals faster without unnecessary delays.

• Accelerated Quarter-End Closures – No more last-minute legal bottlenecks slowing down revenue recognition.

• Increased AE Autonomy – Sales teams can manage contract reconciliations on their own, reducing reliance on legal.

• Lower Legal Costs – With fewer manual reviews needed, legal teams can focus on high-value negotiations.

• Better Customer Experience – A streamlined contract process improves client interactions and trust.

Available for Free – Get Started Today

At Gruve, we believe in leveraging cutting-edge technology to drive efficiency and success—not just for our clients, but for ourselves as well. By using our own AI-powered Contract reconciliation tool, we’ve proven how it can make a real impact. And the best part? It’s available for free on the Salesforce AppExchange!

If you’re looking to close deals faster, shorten legal bottlenecks, and improve sales efficiency, we encourage you to try this solution today. Get in touch with us to learn more.

Let’s accelerate your sales cycles together!

‍