The client successfully modernized its sales and marketing operations by transitioning from Siebel to Salesforce, creating a scalable foundation for a Europe-wide CRM rollout. Key achievements included seamless integration with Informatica Cloud, enhanced data validation, and the introduction of Marketing Cloud for improved customer engagement and automation.
15%
Reduction in case response time
20%
Increase in marketing campaign execution frequency
10%
Improvement in customer response rates
The client is a leading global automotive firm – Italian Subsidiary, operating in the automotive industry.
Coordinating across different time zones posed significant challenges, especially when frequent requirement changes arose due to partner and customer staffing issues, including last-minute team replacements. The project involved API development using unfamiliar tools like Informatica Cloud, as well as data migration and validation under tight deadlines, all while implementing a new Data Hub. Additionally, the local sales, marketing, operations, and IT teams had limited knowledge of Salesforce, which added to the complexity—especially as the team simultaneously evaluated the potential of Salesforce Automotive Cloud.
We established a scalable, future-ready CRM foundation for the client, enhancing system efficiency and data accuracy across regions. These improvements enabled better customer engagement and more effective marketing automation, laying the groundwork for long-term growth and streamlined operations.
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