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Success Story

Enhancing customer data accuracy and digital engagement for an automotive leader

The client achieved the highest operational stability among all corporate Salesforce implementations, improved data accuracy, and enhanced customer engagement through better UI/UX, surveys, and consent management. A scalable CRM architecture was built for global markets.

  • Case Response Delay Reduced

    10%

  • Increased Campaign Frequency

    30%

  • Increased Customer Satisfaction

    15%

Enhancing Customer Data Accuracy and Digital Engagement for an Automotive Leader

About the Client

The client is a leading global automotive firm – Indian subsidiary operating in the automotive industry, facing challenges in data accuracy and system integration.

Challenge

The client struggled with data accuracy and integration issues from previous implementations, limited technical staff availability, aligning Salesforce data structures with the new Data Hub, and resistance from legacy system stakeholders in adopting Salesforce capabilities.

Solutions

CRM system enhancements, refining and expanding Salesforce functionalities.

New system interfaces for seamless integration and standardized base architecture.

Experience Cloud implementation for digital surveys and customer engagement.

Marketing Cloud optimization, including campaign execution and tracking.

Improved UI/UX design for enhanced usability.

Strengthened consent management for global compliance.

Data Hub adaptations for integration with multiple data sources.

Results

We enhanced customer data accuracy and digital engagement, and set a foundation for global expansion.

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