Hospitality
Data & AI

Driving Guest Engagement with AI-Powered Personalization

Case Study Glance Shape

At a glance

To combat low conversion rates and manual campaign bottlenecks, the client deployed AI agents for real-time customer personalization. This resulted in higher guest engagement, more purchases, and increased customer lifetime value.

6%

increase in purchases and service bookings via personalized recommendations

14%

higher customer lifetime value through targeted loyalty programs

3.5 hours

saved for marketers per week by automating segmentation and outreach

About the client

The client is a major player in the hospitality and entertainment industry, managing a portfolio of leading casinos and hotels. AI-powered personalization helped the client scale engagement while freeing teams to focus on strategic growth initiatives.

Challenges

Low conversion rates from static personalization, combined with time-consuming campaign creation and targeting, highlight the struggle to leverage customer data in real time for impactful marketing.

Solutions

  • Real-Time Customer Insights: Tracks purchase behavior, location, and web actions to deliver timely, relevant experiences
  • Dynamic Content Personalization: Customizes emails, banners, offers, and web content based on guest preferences
  • Omnichannel Integration: Syncs customer journeys across web, social, mobile, and in-venue channels
  • Self-Improving AI: Continuously adapts to changing customer behaviors for optimal relevance

Results and benefits

The AI solution increased engagement across the customer lifecycle – from awareness to retention – delivering contextual, conversion-driven experiences. Teams now act on data instantly, while automated personalization drives loyalty and repeat visits.