Automotive
Customer Experience

Driving Customer Experience Transformation with Salesforce for a Leading Global Automotive Firm

Case Study Glance Shape

At a glance

The client unified its customer management systems into Salesforce, aligning with global processes while achieving significant IT cost savings and operational efficiency. The transformation included Sales Cloud, Marketing Cloud, and Service Cloud implementations, along with LMS/DMS integrations, to enhance customer engagement and support.

10%

Increase in customer satisfaction

12%

Growth in Maintenance & Repair sales

About the client

The client is a leading global automotive firm.

Challenges

Client found it challenging adapting the pre-existing Single Org logic to meet regional requirements, particularly given limited IT and business resources, which led to inefficiencies. Data inconsistencies and frequent system errors further impacted overall performance. Additionally, coordination with the global team was difficult due to limited local ownership and a lack of technical expertise, hindering smooth collaboration and issue resolution.

Solutions

  • Sales Cloud integration and customization.
  • LMS and DMS customer data integration into Salesforce.
  • Marketing Cloud implementation for personalized engagement.
  • Service Cloud with CTI integration and data migration.
  • Ongoing operational consulting for sustained improvements.

Results and benefits

We standardized global IT and customer engagement processes, creating a unified framework that improved operational efficiency and delivered measurable cost savings. This transformation also led to enhanced customer satisfaction and stronger sales performance, driving consistent value across regions.