Partner Benefit:

• Access to partner-only resources, internal documentation, and pre-release features via Partner Community
• Specialized enablement programs (e.g., Partner Learning Camp, Trailhead Academy)
• Technical Advisory sessions and solution engineering support

Customer Advantage:

• Faster and more accurate implementations using Salesforce-approved best practices
• Access to Salesforce’s internal architectural guidance
• Faster troubleshooting and solutioning due to insider expertise

Partner Benefit:

• Access to Partner Development Orgs and Demo Environments (including full or partial feature sets across Sales, Service, Marketing, Experience, etc.)
• Usage of Partner Solutions Gallery to co-sell or reuse accelerators

Customer Advantage:

• See working prototypes, proof-of-concepts, or pre-configured industry solutions
• Reduced cost of experimentation and prototyping
• Shorter sales cycles with demo-based decision-making

Partner Benefit:

• Tiers like Base, Ridge, Crest, Summit signal experience, certifications, and customer success
• Access to co-marketing and co-selling support

Customer Advantage:

• See working prototypes, proof-of-concepts, or pre-configured industry solutions 
• Reduced cost of experimentation and prototyping
• Shorter sales cycles with demo-based decision-making

Partner Benefit:

• Access to Salesforce Accelerators, industry templates, automation libraries, and Flow Packs
• Priority support and API access insights

Customer Advantage:

• Faster time-to-value using prebuilt automation and solutions
• Lower cost of ownership due to reusable assets
• Adherence to Salesforce design principles

Partner Benefit:

• Direct alignment with Salesforce Account Executives and SEs
• Joint solutioning opportunities on strategic deals

Customer Advantage:

• Better alignment between Salesforce’s roadmap and your business needs
• Seamless license + implementation bundling 
• Access to funding opportunities or co-investment from Salesforce in some regions

Partner Benefit:

• Ability to escalate issues through Partner Support Channels 
• Partner managers and technical evangelists assigned to top-tier partners

Customer Advantage:

• Faster resolution of critical issues
• Early resolution of roadblocks during implementation

Partner Benefit:

• Visibility into Salesforce product roadmap
• Access to pilot programs and pre-release features 

Customer Advantage:

• Work with a partner that knows your industry 
• Ensure the solution is built by certified professionals

Partner Benefit:

• Partners are required to hold certifications in Sales Cloud, Service Cloud, Marketing Cloud, CPQ, Experience Cloud, etc.
• Partners can earn industry specializations (e.g., Manufacturing, Financial Services)

Customer Advantage:

• Work with a partner that knows your industry 
• Ensure the solution is built by certified professionals