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Success Story

Modernizing sales & marketing across global entities for a leading global automotive firm – Italian subsidiary

The client successfully modernized its sales and marketing operations by transitioning from Siebel to Salesforce, creating a scalable foundation for a Europe-wide CRM rollout. Key achievements included seamless integration with Informatica Cloud, enhanced data validation, and the introduction of Marketing Cloud for improved customer engagement and automation.

  • Reduction in case response time

    15%

  • Increase in marketing campaign execution frequency

    20%

  • Improvement in customer response rates

    10%

About the client

The client is a leading global automotive firm – Italian Subsidiary, operating in the automotive industry.

Challenges

Coordinating across different time zones posed significant challenges, especially when frequent requirement changes arose due to partner and customer staffing issues, including last-minute team replacements. The project involved API development using unfamiliar tools like Informatica Cloud, as well as data migration and validation under tight deadlines, all while implementing a new Data Hub. Additionally, the local sales, marketing, operations, and IT teams had limited knowledge of Salesforce, which added to the complexity—especially as the team simultaneously evaluated the potential of Salesforce Automotive Cloud.

Solutions

Implemented a structured CRM system integrated with the Europe Data Hub.

Adapted corporate standard CRM to the European market while preparing for expansion.

Replaced Siebel and completed efficient data migration.

Aligned project execution with Europe Data Hub implementation for data accuracy.

Leveraged Informatica Cloud for integration and API development.

Deployed Marketing Cloud as the primary customer engagement platform.

Results

We established a scalable, future-ready CRM foundation for the client, enhancing system efficiency and data accuracy across regions. These improvements enabled better customer engagement and more effective marketing automation, laying the groundwork for long-term growth and streamlined operations.

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