The client successfully implemented the Retail Customer Experience Platform (RCXP) while aligning with regional requirements, achieving real-time sales visibility and strengthened brand messaging. The scalable retail business transformation included NAFF (Kakao) integration and historical data migration from DMS to Salesforce.
100%
Transition to Salesforce Sales Cloud
15%
Monthly Lead Generation Increase
The client is a leading global automotive firm – Korean Division operating in the automotive industry, recognized for service satisfaction in the 2004 Automobile Planning Survey.
The single-org setup initially ignored local needs, complicating localization efforts. Limited Salesforce knowledge slowed adoption, while legacy system transition caused resistance. Integrating DMS and third-party systems presented additional technical challenges.
Established a structured, data-driven approach to retail operations Enabled real-time sales insights and enhanced customer engagement Transitioned to a fully digital retail experience