Redwood City, CA — June 5, 2025 — We’re excited to announce Gruve’s strategic acquisition of Pricow, a leading Salesforce consulting firm in Korea—marking a major step forward in our expansion across Asia. This acquisition marks Gruve’s official entry into the Korean market and supports its broader strategy to expand across Asia, with Korea serving as a launchpad for growth in Japan and Southeast Asia.
Founded in 2024 and headquartered in Redwood City, California, Gruve was established by seasoned leaders from Google Cloud, Cisco, NetApp, and Rahi Systems, including CEO and co-founder Tarun Raisoni. The company delivers full-stack, outcome-based AI services—from strategy and implementation to operations—across customer experience (CX), cybersecurity, data transformation, and platform engineering.
Pricow, an official Salesforce partner since 2018, has delivered impactful CRM, marketing automation, and analytics solutions to major clients across the automotive, finance, retail, and manufacturing sectors. Noted for its deep specialization in the automotive vertical, Pricow is recognized among Korea’s top Salesforce partners for its ability to bridge global standards with local execution.
The acquisition strengthens Gruve’s ability to deliver AI agent-powered CX solutions in Korea and beyond. By combining its AI and Salesforce capabilities, global engineering scale, and an outcome-based delivery model, Gruve will offer end-to-end digital transformation services—spanning AI-driven insights, integrated CRM and data platforms, and ongoing managed operations.
“Pricow brings a strong legacy of Salesforce execution across industries,” said Tarun Raisoni, CEO and Co-founder of Gruve. “Together, we’re positioned to deliver smarter, more scalable solutions tailored to the Korean market and expand our impact across Asia. Our goal is to help enterprises move from pilot projects to production-grade AI—fast, securely, and measurably.”
To learn more about our enterprise AI services and Asia expansion strategy, visit gruve.ai.
